How to Optimize a Facebook Page

Here’s how to optimize a Facebook page in just a few steps. You must have asked yourself a thousand times: how is it possible to optimize a Facebook page?

First of all, it is good to know that when creating a Facebook page you need to have clear ideas because some basic settings cannot be changed. Many business use trick to buy facebook likes UK for boosting his profile. 

The function of the pages is to make companies, brands, associations, organizations and public figures more visible by connecting with other accounts and pages, creating events and sharing useful information for oneself and for others.

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Furthermore, without having a Facebook page it is not possible to start sponsorship campaigns since this operation is feasible only when the social network has examined how best to optimize a Facebook page.

It must be premised that anyone can start a page but only the official representatives of a category can create a social showcase for an organization, a company, a brand or a public figure.

It is different if we talk about non-profit or hobby associations, reports of cultural events, advice between professionals or students, etc… The advantage of owning a web page is undoubtedly that of retaining the public because by expressing one’s like” or by clicking on “follow”, you can receive updates on the news section.

Before creating a Facebook page, you need to keep the theme and topic on which you want to set up the page very clear and the next step is to proceed to create the dedicated link to open the Facebook page and, choosing the type of page. Then you need to enter the requested info and finally select the “Create a page” button.

Find out in the following paragraph which category is most suitable for you.

How to optimize a Facebook page: the right category

The process that involves how to optimize a Facebook page passes through the choice of category in the first place: therefore, make sure you opt for the right one before going any further. Take a few extra minutes before proceeding as this step may not have changed.

In fact, an incorrect categorization could prevent interested people from viewing your page since the positioning process would not take place as usual, i.e. favoring the phase that foresees how to optimize a Facebook page.

In fact, each category is associated with the respective tabs, i.e. the sub-categories (services, menus, etc…). There are many brands that, for having set this phase wrong, find themselves a menu of dishes when in reality they deal with electrical engineering! 

In the desktop version it is now very simple to proceed with the creation of a page: just access your profile and click on the + symbol in the upper right which will open a drop-down menu called “Create”.

At this point, just choose “Page” and then proceed with entering the information, ie name and category. Just enter the initial or keyword in the category search bar to find the one closest to us.

A maximum of three can be added. This process has improved a lot over the years, at the beginning it was only possible to choose between three types of page and many fell into error since there were no active suggestions as is the case now to optimize a facebook page to the fullest.

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Read how to optimize a Facebook page with naming settings

Here’s how to optimize a Facebook page thanks to the naming settings. Immediately before the category it is important to enter the name we plan to give to our Facebook page. Obviously if we already have a registered trademark or with which they know us, it is good to use the same to create a mental positioning between customers and acquaintances.

If, on the other hand, we are at the first step in this sense, it is advisable to first carry out a study of keywords: it is possible to search synonyms in dictionaries, evaluate the latest trends, verify the search in percentage terms of one or more terms, perhaps using Google Trend or tools provided by Google Ads.

Finally, in the description area you can explain what your company does and what services are offered in a maximum of 255 characters. After having given the ok to create the page, we will be able to insert images, contact info and further details.

On the right we will see an overview of what our page will look like or how it will present itself to users.

The preview can be viewed both in desktop and mobile mode: it is possible to click on the icons at the top right to examine how it will appear in both layouts and therefore, if necessary, add or remove spaces and words so that they are clearly visible in the presentation copy .

To create and optimize a mobile Facebook page, click on the third icon at the top, i.e. on the flag. Once the relative screen is open, we will go to “Create” and then to “Start” by entering the info.

Some advice

How to optimize a Facebook page? Below you will find some advice that will certainly be useful to you. In the home section, in any case, you will see the progress relating to your page which will allow you to keep track of the steps you are carrying out until completion deemed suitable by Facebook.

Remember that these steps, even if apparently a bit annoying, will come in handy as they help the social network to optimize a Facebook page, offering it to potentially interested users. The more content displayed, therefore, the more effective the communication will be. Here are the main points to beat:

1. Provide contact information and preferences such as email, web address, location information, working hours, telephone number;
2. Insert the call to action that you think is best for your company in the top right corner. If you receive more contacts from the email, enter this, otherwise connect WhatsApp Web or opt for direct calls which will only be available from mobile (while the number will be displayed from the web and you will have to take an extra step to access the call);
3. Present your page by inviting friends and customers to leave their like (by clicking on the three dots at the top right and then on “invite your friends”);
4. Enter an impressum , a motto that distinguishes you;
5. If it comes to gastronomy, set the menu well ;
6. Eliminate the tabs you don’t need and bring attention to the most attractive ones;
7. Insert a link to your other social networks such as Instagram, Skype, Twitter, and Spotify.

Here are the secrets to optimize a Facebook page graphically

If you want to know how to optimize a Facebook page you also need to optimize the images that make it up. Among the identity steps, remember that, in addition to the name and category, a profile image and a cover image must be included.

For both make sure you have the right formats at hand, otherwise you can create them even with simple graphics applications. Make sure that the photos are not grainy; you would make a bad impression on customers and fans.

The dimensions of the Facebook cover images are 820 x 462 pixels so you will have to opt for a rectangular format while for the profile choose photos of 180 x 180 pixels.

For posts, on the other hand, the measurement to refer to is 1200 x 630 pixels: with the square format you don’t fall into error and you are sure to optimize a Facebook page since it is the one that currently adapts most to the various layout situations.

For events, the so-called “cover events” must reflect 1920 x 1080 pixels, while for groups the cover photo must measure 1640 x 922 pixels. Finally, for Stories, make sure you have a 1080 x 1920 pixel photo in portrait orientation.

That way you won’t go wrong, but you still need to center the image to make sure you see what’s most relevant to you. The recommended format is PNG which preserves the quality of the photos since Facebook will compress them.

How to Optimize a Facebook Page for Search

It’s good to optimize a Facebook page starting from the name, we can’t say it enough. 

1. Furthermore, it is important to obtain positive reviews that can help other users to trust us, especially if the product has been launched on the market recently.
2. Create online events to be more visible in the local context.
3. Geolocated for the same reason.
4. It also geolocates posts beyond the page itself to enhance territorial effectiveness.
5. Highlight the offers with the name of the products so that you can be searched in the best way.
6. To optimize a Facebook page you need to sponsor : carrying out Ads campaigns will help us with visibility;
7. Update the data : otherwise you risk not being tracked through the right channels;
8. Tag the page in photos and posts by inserting @ or # before the name to link;
9. Check that there are no other pages that refer to you created by your customers, collaborators or fans: this also often happens with the location;
10. Always check how your mobile page looks ;
11. Use Messenger settings the right way.

Choose to optimize a facebook page with Messenger

Choosing to optimize a Facebook page with the tools made available by Messenger is certainly a smart choice.  We are talking about an app now absorbed by Facebook that can work even if both are not present on your smartphone.

In short, the Facebook and Messenger applications are connected but separable, so they guarantee a slice of customers who, if they escape Facebook, can track you via instant messaging. Furthermore, this method of communication is one of the users’ favorites: it is no coincidence that the chatbox is now present on all the sites of the most listed companies.

A quick and fast service, perhaps even while you are at work and send a message on the fly, between one errand and another. In short, bots are the new way to connect with customers, the simplest and most loved by the latter.

Among other things, they save valuable time. Therefore, even social networks must offer a messaging service that allows you to optimize a Facebook page through saved and automatic replies.

It is possible to write a short article by clicking on “Settings” and then on “Messages”, then setting the preferences to give perception of the online presence 24 hours a day even if materially we cannot always be connected.

Let’s find out in the following paragraph how to set everything up for our needs. The same can happen in response to sponsorships launched through Ads campaigns. Customers will receive information on the products quickly and will be able to order them without waiting for our response which could be delayed for various reasons.

How to optimize a Facebook page with automatic replies

Learn how to optimize a Facebook Page with Messenger replies. As we said, it is essential to have a direct messaging channel with customers or fans. Among other things, the response time affects the penalties of Fb, not to mention the fact that the user who lands on our page could be discouraged by the long response times.

For example, if I’m placing an order and I have a question that I want an answer to immediately, I’ll probably change site instead of asking for clarifications from a page that appears to respond in about three hours.

In three hours maybe I could forget to place the order, I could change my mind or, again, I could be busy and no longer have the desire to buy. The sales process is, in many ways, emotional as well as based on necessity, so we need to seize the moment and not lengthen the time.

Here then is that Messenger’s auto-reply tool can help us optimize a facebook page. By clicking on “Page settings” and on “Messages” it is possible to modify the pre-set start of a conversation, inserting useful elements for the contact or showing a greeting that respects the corporate tone of voice.

In other words, if we are used to giving you closely, we should act in the same way online, even if instant messaging (unless we are dealing with luxury products or a certain level of service) tends to simplify by giving you, also in order to interact earlier and better with the customer.